Why Magazines Have Become One of 2017s Biggest Content Trends

In the past, most brands limited their content marketing efforts to the â€Å"usual suspects†: blogging, social media and email newsletters.However, more and more brands are exploring new frontiers in content marketing and launching their own full-scale editorial publications.These branded magazines offer powerful opportunities for customer engagement, but some skeptics remain unconvinced– can a brand successfully deliver compelling editorial content and still get the marketing results it wants? Let’s look at a few great examples of magazines that have been launched by brands and explore the potential marketing value of these publications. The Power of Brand-Launched Publications The trend toward brand-launched magazines hasn’t been limited to big-name brands–even smaller companies and startups have jumped on this trend. Here are just a few notable examples: Harry’s: The online magazine Five O’Clock, developed by shaving company Harry’s, features content with an aspirational style.According to the editor, the publication was created â€Å"for guys like us, everyday Harrys in pursuit of making today better than yesterday.† Five O’Clock’s content is surprisingly non-salesy–in a recurring feature where various inspiring people are asked to share their morning routine, many of these people aren’t even using Harry’s products. Fujitsu: Brand-launched publications aren’t just popular in the consumer space– the benefits extend to the B2B world.Fujitsu developed the magazine I- Global Intelligence for the CIO, a publication aimed at chief information officers. By featuring profiles of top CIOs and staying on top of trends in information technology and communications, Fujitsu establishes valuable thought leadership in the industry. Red Bull: The energy-drink maker is known for their creative marketing tactics, so it’s no surprise they developed The Red Bulletin, a monthly digital and print magazine that covers interesting people, places, and activities. The publication has garnered a sizeable following, with 2 million copies of the print version getting circulated each month. In a crowded digital landscape where it’s becoming more and more difficult to grab your audience’s attention and keep it, these online publications help brands stand out from the crowd and add to your brand equity. Who Says Print Is Dead? While many brands opt for producing a digital magazine, a number of companies have chosen to launch print magazines to reach their customers.The home-rental company Airbnb was one of the first brands to jump on this trend, putting out a debut issue of Pineapple in 2014.Despite the fact that management and budget challenges derailed that project in its infancy, Airbnb stayed committed to the idea of a branded magazine.The company partnered with Hearst Publications to develop AirbnbMag, a travel-focused magazine that they hope to publish at least twice a year. King Arthur Flour, an online purveyor of baking supplies, also entered the branded-publication arena with Sift, a visually stunning magazine aimed at serious bakers.The magazine carries a hefty $12.95 price tag per issue, but Sift is selling like hotcakes–so far, the magazine has exceeded sales projections by 50 percent. Why Use Branded Magazines? In a world where many traditional print magazines are struggling to survive, why would companies choose to dive into the world of print?The answer is straightforward:engagement. Big-time engagement.Research reveals that a reader will spend an average of 20 to 25 minutes on a branded magazine. That’s the kind of deep, sustained engagement that’s very difficult to duplicate through other channels. Since only a handful of companies are investing in print magazines, this tactic is also a terrific way for a brand to differentiate itself from the competition. Brand-launched magazines are one of today’s biggest content trends, and it’s not difficult to see why.These publications offer a unique way for companies to engage with their customers and build valuable brand sentiment. In this information-saturated age, it’s not always enough to deliver quality products and services.You need something more to generate that critical word of mouth, and magazines may be exactly what you need.

3 Important Skills Youll Acquire with Proposal Writing Training

3 Important Skills You'll Acquire with Proposal Writing Training Writing a proposal is one of the most important processes in business, and knowing the key elements of a great proposal versus a good or average proposal can make a world of difference to your career and to your business revenue. Here are some key elements for a successful proposal that you will discuss and practice throughout yourproposal writing training: 1. AudienceThroughout your career, you will have to write proposals for a variety of people. Every proposal will need to be focused differently, depending on the audience. With proper training, you will learn how to identify your audience and your audience's needs so you can properly address them in your proposal.Is a potential client most focused on budget, or the quality of your solution, or ongoing support, or your industry experience? This matters deeply. You must shape content so it matches each reader's focus. Keeping your audience in mind throughout the writing process can be challenging, and this proposal course will offer skills and guidance along the way to make sure you are always addressing your reader appropriately.2. OrganizationYou already know what elements your proposal needs, but how should you structure it? Our training will teach you the proper way to organize and structure your proposal logically so each point builds on each other and the overall argument is clea r and compelling to the reader.A very common error is starting a proposal with an introduction to your company and why you are suited to solve this audience's needs. That never works. Do not open a proposal with information about your company or service. Instead, focus on the client's need and problem. This confirms to your potential client that you understand their business and their need.3. ToneMastering the tone of your proposal is key to making sure your document is easily understood by your audience. If you are presenting a proposal to a financial firm, for example, your tone needs to be careful and exact. If you were to use tone that is too casual to this financial firm, you won't win the business. Conversely, if your proposal is to an avant-garde marketing firm, you would not want tone to be too formal. This training will teach you how to modify your tone depending on your audience so you will always come across as competent and compelling without confusing or off-putting you r reader. And, you'll learn how to avoid industry jargon and language bloat. We understand that writing is a constant process of learning and practicing. That's why we offer plenty of opportunities to practice writing proposals throughout the course. You submit incremental exercises, that build to a final proposal. And, you will receive help and feedback from your instructor throughout the writing process. A writing coach reviews your final proposal with you, live via WebEx. By the end of the course you will have the tools and skills you need to maximize your success when it comes to writing proposals. Learn more about proposal writing training.

Social Change Case Study Example | Topics and Well Written Essays - 750 words

Social Change - Case Study Example Chase Bank Miami Beach Branch is faced with a problem of credit management. This is the problem of collecting and controlling of payments from firms customers. Many of the loans and credit facilities advanced by the bank to its clients were defaulted. This is due to weak policies that govern the provisions of credit and loan facilities to clients. Customers take advantage of these weak structures within the credit and risk management department to default their payments. The function of credit management within a bank institution or company is very crucial. If control credit policies are well adhered to by the firm, strong revenues improve and reduce the financial risks. A credit manager is tasked to oversee credit management. He is the personnel employed by a banking institution to manage the department of credit and make decisions on issues such as acceptable risks to be considered and credit limits to be given to particular clients. The scope of credit management in a financial institution includes the following. In carrying out the above functions, a credit management department in Chase bank has come across come several challenges that need to be addressed. In regards to control of doubtful debt, the bank has had a problem in preventing the customers from defaulting their payments. This has the amounts of doubtful and bad debts significantly. This has had an adverse effect on the bank financial stability. In setting the credit floors and ceiling for the different clients, the bank has encountered several challenges. Most customers have been observed only to have active accounts just before and during the period they are advancing a loan facility. Once a loan has been advanced to them; their accounts become dormant. This has caused difficulties in setting the credit limits as most customers are not deemed to be reliable. Adherence to bank policies with regards to credit management has also posed a challenge to credit and risk management